Event Planning Business Marketing

Here are some tips on marketing your event planning business:

1. Take Advantage of Social Networks – There are many networks and groups online that you can connect with to find potential customers. When you focus on local advertising, you can find customers that are conveniently close, but you can really expand your business when you open yourself up by marketing to surrounding areas through online networks.

2. Start Small – Test each marketing technique before you do a full blown, expensive campaign with it. If you are just starting out, avoid marketing with big, expensive ad campaigns like magazine ads and radio. Stick with the marketing techniques that you can test first, before you do a full blown campaign.

3. Build a Website – If you build an identity online than you will have a place for people to find you online. You can really sell yourself here to. If you link to your website from your social networks, then people who are considering working with you can go to your website and be sold on your services there.

4. Attend Weddings, Events & Other Related Expos – It helps to be able to meet new people who might be potential clients. It also helps to meet other event planners and find out what they are having success with or what isn’t working for them.

5. Ask Past Clients for Referrals – Sometimes even satisfied customers will forget to refer business to their friends and family. Send past customers an email and thank them for their business and tell them you would be grateful for any referrals they could provide you with.

In recent years, with the economic downturn, the event planning industry has felt the squeeze. Now, more than ever, it is crucial to success for an event planning business to get online and start being aggressive about marketing through all the different venues that online marketing has to offer. Don’t be afraid to invest a little money into getting your business online. Local advertising can go far, networking can go far, but internet technology can explode the amount of leads you can get for your event planning business.

If your marketing budget is tight, make sure you test each marketing method carefully before you begin pouring money into one method. If attending an expo is going to be too costly, consider running some ads online that are related directly to the services you offer.

Tips For The First-Time Small Business Entrepreneur

Are you a first-time small business entrepreneur? You have probably already realized that it is not such an easy thing to start a business even if you have spent months or even years planning it. There will always be some things that you will miss or not expect. To help you a little bit with your endeavor, I have written here some tips and suggestions.

Unless you came from a family that has been running a business for years, your first hand experience with managing a business might be very limited. That is why any help that comes your way should be very much appreciated. This is because not even an MBA degree will be enough to ensure your success right away.

So before I ramble on and get into off topics, here are some entrepreneur tips for every beginning small business owner.

Find a hungry market and satisfy its needs or wants.

Keep in mind that often the success of a business does not lie on how unique or novel a product is but how well it solves the problems of a specific market. For example if your market is the owners of purebred dogs that have long and flowing coat, then one business that you can get into is pet grooming for this kind of dogs. The key is to find a market that has a defined need and then create a product or service that will satisfy that need. You do that and I guarantee your business will soar.

Find a mentor or a business coach.

Look for someone who has been through what you are just about to get into and have become a great success story. This way you will be guided accordingly, allowing you to commit only very small mistakes and avoid the disasters which many other unguided entrepreneurs might experience. While usually you will have to pay for the services of a business coach, it will surely be money well spent. Just think of it as an investment in part of your own business.

Learn to focus.

As much as possible be laser focused when it comes to your business. This is because it is a common fact that a typical small business entrepreneur would jump from one opportunity to another. The problem with this is that they do not get to finish a project. They are seldom able to push through a business into completion because they are distracted with the promise of success with another new opportunity. Avoid doing this if you want to really experience a successful business.

Get ready to get a loan.

Unless you are born rich or you only need very little capital to start your dream business, you might have to apply for some business loans. Just be extra careful when you are getting a loan especially if you have to provide collateral, which is a normal requirement for most loans. You do not want to get more than what you know you will be able to pay.

There you have it. These are just some of the important tips that any small business entrepreneur should know about even before he actually starts on his business. Just learn first all that you can about starting a business and get all the help that you can get just to make sure you can make it even on your first try.

Simple Hints On New Innovative Business Ideas

More often than not, most business ideas have already been tried and tested by other individuals. Thinking outside the box can have great rewards for entrepreneurs. A lot of big businesses today grew from small beginnings because they use new innovative business ideas. A few examples of these are Google, and Microsoft. Everyone knows these business giants once existed in the garages of their respective owners.

The economy is one giant river of money and there are many ways to tap into that river. There are basically two legal ways of accessing that river of money. You can either work for a company or have your own business and be your own boss. Luckily one doesn’t have to be a genius or a scientist to have new innovative business ideas. There are simple ways on how to tap into the cashflow. You can easily find a business opportunity that is right for your skills and expertise.

One way of finding ideas for your business is by observing the people and environment around you. You have to look for things that are missing from the scene. For example, if you notice a lack of refreshments in a particular area and people are always thirsty and looking for a nice establishment, you invest on a vending machine or put up a nice restaurant. New innovative business ideas can either be simple or complex but the important thing is that you are able to provide a valuable service or product to the market.

Another easy way of capitalizing on business opportunities is by utilizing the resources you already have. You may have a piece of land that you can rent out or some possessions that can be useful to people. If you own a boat, for example, that you rarely use, you can have that rented by your friends and have your friends recommend your boat to other people. Instead of the boat sitting idle in the garage, it is out there making money. Taking advantage of the resources you already have is a good way of earning money. You won’t have to worry about a huge capital because you already have what you need to start with.

New innovative business ideas sometimes comes as random thoughts in your head. Do not be discouraged if your initial business idea doesn’t take off. Try not to put all your eggs in one basket as failure of your only venture will be financially devastating.

The important thing is to be observant as opportunities present themselves and be prepared to pounce on them!